Sometimes I find myself having a hard time to just sit and write about a topic. I’ve started with some topics and haven’t been able to sink my teeth into that specific topic per say, and benched it and started with another post. It could be a number of reasons for that as well, perhaps lack of information (that’s just and excuse, information is in abundance), being tired? afraid of what others think/fear of reaction? haven’t made the time to do so? Funny thing about that one, we all have the same amount of time, its just how we prioritize that time is what makes the difference.
That’s actually how this one came about, I was planning to write on short-form vs. long-form content but just wasn’t feeling it today and to be honest, didn’t make the time to do so. I think like anything else, there has to be that desire or deep interest, to be able to produce quality product, not just words on a page.
I guess when working for an employer that requires content to be produced on a deadline, you may not really have a choice but to write on the required content. When its your own project, the buck stops there and a decision is made. That’s the beauty of it as well, the world is your oyster and you can write about what you want and when you want. Obviously the need to be specific and relative to your site, goal, vision, is key and once there is demand for your content, that is when the need for deadlines or added pressure to create content within certain perimeters of time becomes present.
At times, it can be easy to drift from scheduled content creation, especially when starting out. So long as every step taken, all content created is in the direction you want to go, you will find your voice. That reminds me of what Socrates said to a man who asked him for the best way to Mount Olympus, his response was:
By making sure every step you take is in that direction
I think there will always be that content created that will be the lunch bag letdown, the piece that was writen in an amazing fashion that simply didn’t resonate with the audience. Maybe it was lack of utilizing SEO, or that you never actually published it?? The user engagement might not be there or the value add you were hopping to provide, and that’s a little frustrating, maybe even disheartening.
In a world where there are so many ‘authorities’ on certain subjects, at some point those individuals had produced content that wasn’t fantastic, maybe they completely scrapped it after spending hours only to start over fresh. I guess the moral of that is to keep towards the specific vision and goal of what it is you want to achieve and stay persistent, mistakes will be made and lessons will be learned, and very importantly, making sure learned lessons are applied! So that in the end, when applying yourself to something specific, every step taken ends up being in the direction intended.
Below are 3 Keys to Successful Writing:
1. Be concise.
Because most web readers skim through pages; write less content. Research has shown that most readers tend to scan an article before reading it completely. Keep your web copy short, less than 1,000 words; more people may read the complete web content, possibly resulting in more returning website visitors. Include only the most important points or calls to action that you want to make; text is more difficult to read online, so keep it short and sweet.
2. Make the most of headings and lists.
People are inclined to scan web copy and web articles instead of reading them verbatim from the first word to the last. Create web copy that is easy for the reader to find what they’re looking for by using headings, bold type, and lists. Understandable cleanly written lists makes it easier to skim through web content and let them read only what they are truly interested in.
3. Create clear “calls to action” and links.
One of the primary tools that web copywriters can take advantage of that print writers don’t have is the ability to link to other relevant sources. Web content such as text or images; can be linked to other web pages, photos, videos, sounds, and other significant web content. Make your links stand out by making them obvious. A common way to highlight a text link is by using a different color from the standard text and by providing a hover effect, such as underlining the link and changing it’s color, when the reader’s place their cursor over the highlighted link.
Taking the steps listed above and including links to reference pages, news sources, audio and video, forums, and white papers helps create meaningful web content. Your website visitors can choose which links to follow and which links to skip using your web article as their foundation of information on that particular topic. When you successfully write copy for the web, your readers should feel that reading your web content enhanced their reading experience!
Related source: Moonstone Interactive