street sign

Before and after

When you put the right idea into the world, people can’t unsee it.

It changes our narrative. The existence of your product, service or innovation means that everything that compares to it is now treated differently.

Once the fax existed, mail seemed slower. Once email was around, ae fax seemed hopelessly analog.

Of course, these are once-in-a-lifetime tech innovations.

But at a smaller scale, the same thing happens when the first restaurant installs a salad bar, or the local insurance agent or real estate broker gets rid of voice mail and starts answering the phone on the first ring.

Once seen, they can’t be unseen.

So take those small steps that propel you forward and help you get past that feeling of overwhelm.  Once your creative idea is seen, it’s the start.  Sure, it may be just you seeing it for the time being, but that’s ok, it all starts somewhere and there is absolutely no better time to start than now.  So go ahead, be seen.

Reference: Seth Godin


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