Just because you don’t have a massive audience doesn’t mean you can’t monetize it. I wear many professional hats, but one of my favorite ways to work with clients is to help them monetize their customers. And, while I work with some of the largest brands in the world, I derive a lot of personal […]
“…but it might be for you.” That’s a home run. The stuff that’s for everyone, that’s easy to click, sniff, share, produce and learn–that stuff ends up having no character. It’s not memorable. Tater tots are for everyone. But would you miss them if they were gone? The goal isn’t to serve everyone. The goal […]
In building and advising multiple e-commerce companies, I’ve seen that without all 4 of these cornerstones, a big plateau is in your future. But will it scale? Great question…. In my direct experience, in addition to some very extensive research, there are 4 key focuses that will allow you to build a fully scalable e-commerce company. If […]
The number one question you have to answer when someone new comes to your site is this: What’s in it for me? What makes someone act? There have been countless hours of study devoted to this question. Today, though, it’s usually considered in the light of sales: what will it take to help my conversion rates go […]
Firstly, I don’t give a damn whether you work for someone or you are an entrepreneur. These skills I’m about to talk about are relevant to any career in anything. Period. The right set of skills can make you indispensable. When you have the right set of skills you get to experience what I’ve been lucky […]
Gaining confidence in your work can be pretty tough as anyone doing business will testify. It took me a few months after getting my first job before I got anything that could even be remotely characterized as confidence. However, that confidence was short lived as I was forced to take employment elsewhere within a few […]
Nowadays more and more people decide to move online and find a job, which will give them more freedom and personal space. However, they are afraid that the digital world is not for everyone and you need to possess solid technical skills and master various tools to be able to compete in the market. Luckily, […]
Of all the fascinating parts of Jamie Friedlander’s cover story on Rent the Runway founder Jennifer Hyman, my favorite was the explanation of how simply her now nine-figure business originally came together. She had a conversation with her sister that gave her an idea. She talked the idea over with a business-savvy friend. Then they […]
In my quest to understand the psychology behind courageous business decisions, I interviewed global meditation and wellness teacher, best-selling author of Eat With Intention, speaker, TV personality, and founder of the mind-body-soul online support community Aprecity.com, Cassandra Bodzak. Danielle Kamens Photography Cassandra Bodzak, author of Eat With Intention and founder of Aprecity.com While on her own spiritual journey, Bodzak realized she no […]
In this age of powerful technology and information at our fingertips, the topic of success often appears to be complicated and overwhelming. Many people seem caught in a race to figure out the “right” formula inside of infinite possibilities. We can get caught up in the trap of obsessing over which tool, whose method or what direction […]
When building something, anything, most people will tell you, “Never let that passion die!” “Always remember why you started!” “Always make sure that your love for what you do is burning bright!” People will remind you repeatedly to keep pushing forward and to stay as dedicated as you were on day one. Of course, when […]
Use these proven tips to improve the return on your marketing investments. If you want consumers to do something after they see your online ad, email message, website, landing page, Facebook post, sales page, product page and so on, then you need to include a call to action (CTA). More importantly, that call to action […]
As a marketer, you should love calls-to-action. In case you aren’t familiar, CTAs are the prompts that persuade your online visitors to take some meaningful “action” (as the name implies); that action can be any number of things, including watching a video, buying an item, or filling out a form.
How 4 Influencers Built Their Personal Brands From Scratch
How to create viral content: Try, try again
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Source: This 7-Step Morning Routine Helped Me Build a Billion-Dollar Brand
Why You Should Launch a Brand, Not a Product
5 Lessons Learned from the Guy That Paid $1.5 Million for Sumo.com
Why We Use Branding To Pull, Instead Of Sales To Push
How to Make Your Passion Your Profession
Daily Task Management For Entrepreneurs: Make The Most Of Your Day
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Source: 5 Things Successful Entrepreneurs Do on the Weekends
Learn from some of the most successful entrepreneurs ever.
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5 Strategies for How to Make Customers Trust Your Brand
How to Make Good Habits Stick
Morning Routines of These 10 Founders of Million-Dollar Companies
The Entrepreneur’s 5 Pillars of Success
Leadership Conferences You Don’t Want To Miss In 2017
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
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The Zuckerbergs, the Oprahs, the Gateses—they’re the usual suspects who pop up in discussions about success. They’ve rightfully earned their status as hallowed gods in the pantheon of achievers, and we love to parse their stories, sleeping habits and breakfast choices for clues about how they did it. Source: ‘The Get-It-Together Guide for Figuring Out […]
Avoid Stale Content! A Beginners Guide to Content Marketing Strategy
The science-backed reasons you can’t focus, and how to change that Source: How to Train Your Brain to Focus
Solutions for overcoming the I’ll-do-it-later mindset Source: How to Stop Procrastinating