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car driving on a street into fog

The motor

Here’s a simple hierarchy:

The self-driving car

Cruise control

Manual driving

Hitchhiking

Bicycling

Walking

The arc? As you move down the list, it gets harder and harder to coast. It moves from “set it once and forget it” to “one step at at time.”

The growth of audiobooks is outpacing reading. Why? Because audiobooks come with their own motor. Even readers are pointing out that they’ve forgotten how to read. But of course, that’s not true–we can still read a word, or even a sentence, it’s pushing ourselves through a chapter that’s difficult.

The internet is the greatest self-teaching resource ever developed. But few take advantage of it, because it doesn’t come with a motor. No tests, no certificates, no cruise control.

The decline of our personal momentum might be the great untold story of our time. That electronic media, incoming, ‘breaking’, please reply, didn’t you see that, react right now, click here… this has a cost. And the cost is our internal drive to initiate instead of to just react.

Someone’s driving. It’s either you, going where you choose, or someone else, pushing you.

So get behind the wheel.

Source: Seth Godin

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